Website Speed Check – Why You Need To Do It – And How To Speed Your Site Up
Unless you’ve been living under a rock you know that the speed (loading time) of your website is very important.
Not only is it a contributing factor in your websites overall rankings in the search engines. It’s play a very important role in your visitors experience with your site.
Nowaday you have people standing in front of microwave ovens yelling “go faster” and it’s even more on online. People expect – hell people almost demand that any website loads blazing fast. And I mean in under 2 seconds.
If your website is lethargic when loading people will not wait around they will simply find another site.
And in light of the recent mobile friendly update google just did on April 21/2015. And with more and more people using mobile devices to access websites load times are even more important.
In fact it can be affecting your bottom line.
Sean Work over a KISSmetrics did a post on how your sites load time can affect your bottomline – I took a screenshot from his blog.
And it’s very surprising at what the statistics show for mobile users.
How Fast Is Your Site?
Before you can speed up your site you need to know how fast it is in the first place. One of the better resources is from Google Labs – called Page Speed Insights.
It’s easy to use, simply enter your URL and it will analysis your site and let you know what improvements you need to do.
Another resource for checking your sites speed is Web Page Test. Again same thing simply enter your URL and the program will analyze your sites speed.
And if you haven’t done so already you should head over to Google Mobile Friendly testing tool and see if your site passes the mobile friendly test.
Besides Scripts and Stylesheets one of the biggest culprits for a site loading slow is images. Many people simply upload an image not giving any thought to how big that image file is and affect it will have on their sites load time.
In fact I bet it’s safe to say when you do a site speed test you’ll find these programs will tell you to optimize your images.
So How Can You Optimize Your Images?
Big image files can take forever to load, so it’s important that you compress your images prior to uploading.
There a plenty of free image compression programs online. I’m sure there’s a ton more but these are the three I use.
- Compression PNG – I mostly use PNG images so this is my go to compressing program
- Image Optimizer – You can download this program onto your computer
- Jpeg Optimizer – For all thoses digital camera images
When you go to anyone of these programs simply upload your image and then once it’s done compressing you can download the compressed image onto your computer.
I have a file under my Images tab on my computer called Compressed Images. This way I have all the images I use for my sites all in one place.
Depending on the images you’re compressing you could have sub folders under your compressed image folder for your PNG images and your Jpeg images.
What About The Images I Already Have On My Site?
From this point on compress your images and if you’re like most people you already have a bunch of images that you need to optimize. But look don’t lose your mind over this.
Yes, it’s best to compress these images and re-upload them to your site, but you don’t have to do it all in one day. Set aside some time and do them in batches.
Do what I did, I put on some great tunes poured myself a nice glass of bourbon and nibbled away at the images I had not compressed.
Come to think of it – it’s when I had a bourbon when I didn’t compress my images – oops!!
I hope you found this information helpful. If so, feel free to share it with your audience, and if you have any questions or comments please leave them below.
I believe in you!!