5 Of The Best Pet Insurance Affiliate Programs

pet insurance

People LOVE their pets and will do everything to keep them healthy and happy. And because of that the demand for pet insurance is expected to grow from 6.9 billion in 2020 to 11.6 billion by 2027.

Needless to say, this is a growing marketing. And where there’s growth there’s opportunity.

So, if you have a website in the pet niche or you’re planning to start one. Providing your audience resources for pet insurance is a perfect addition to your affiliate portfolio.

And with that said, here’s…

Pet Insurance Affiliate Programs

  1. Trupanion

  2. Pet Insurer

  3. Pets Best

  4. Knose (Australia)

  5. Pet Assure

pet insurance

1) Trupanion


I would say Trupanion is probably the most recognized pet insurance company in the US and Canada. And with over 600,000 pet owners having Trupanion pet insurance I can see why.

They offer one simple plan that covers 90% of new unexpected injuries and illnesses from nose to tail. They also have additional coverage available through their Recovery and Complementary Care package.

This care package covers 90% of Acupuncture treatment, Chiropractic adjustments, Hydrotherapy, Rehabilitative therapy, Naturopathy, Behavioral modification, and Homeopathy.

There are no caps on your pets insurance. And Trupanion will pay your vet directly. You simply pay your portion and they will pay the rest.

The affiliate program pays you a healthy $25.00 per lead with a 30 day tracking cookie. The affiliate program is managed through Impact and you will be paid your commission monthly.

Commission Rate:  $25.00 per lead

Tracking Cookie Duration:  30 days

Commission Payment:  Monthly

Application Process:  https://trupanion.com/ec/affiliate

Creatives:  Yes

2) Pet Insurer

pet insurer

Have you ever used a comparison site like Expedia or Hotels.com? These sites do all the heavy lifting when it comes to comparing and finding the best deals. Saving you hours of research and comparing prices on your own.

Well, Pet Insurer acts in the same way. All you need to do is tell them about your pet and where you live. And Pet Insure will provide you with the recommend plans from the biggest names in the pet insurance market based on your dog or cats breed and age.

As for their affiliate program it pays very well. As an affiliate you will earn $100 per sale and it comes with a nice long cookie duration of 90 days. Now I could not find when commissions are paid, but I would think it’s monthly.

They also have a “White Label” program available. This would work very well for e-com sites that have large amounts of traffic. And by white labeling this product a site owner can keep customers within their brand.

Commission Rate:  $100 per sale

Tracking Cookie Duration:  90 days

Commission Payment:  Not mentioned

Application Process:  https://www.petinsurer.com/affiliates/

Creatives:  Banner ads, text links, etc.

3) Pets Best

Pets Best

In 2005 practicing veterinarian Dr. Jack Stephens founded Pets Best. In fact, he is regarded as the “father” of the pet insurance industry in North America.

And since they were founded they’ve strived to provide the best service and fastest claim processing of all pet insurance companies.

Their plans cover accidents, illnesses, as well as offering routine care coverage as an add on. Or if you prefer you can have just an accident only plan. This allows customers to have control over how much of the veterinarian expenses they want to pay.

Now I will admit the affiliate program payout of only $2.50 per lead is definitely one of the lowest payouts compared to the other affiliate programs I have listed here. But it should not be discounted. With the proper traffic this can still be a lucrative program to promote.

You do have a long cookie duration of 90 days. Commissions are paid monthly and you have access to banners, text links, and content for your marketing efforts.

Commission Rate:  $2.40 per lead

Tracking Cookie Duration:  90 days

Commission Payment:  Monthly

Application Process: https://www.petsbest.com/affiliates

Creatives:  Text links, banner ads, and content

4) Knose (Australia)


Knose is an Australian pet insurance company. And with 94% of cats and dogs in Australia being uninsured their goal is to provide the best pet care at an affordable price.

They offer both pet insurance and pet care plans. With the pet insurance you can tailor your pet insurance coverage. And with their pet care plans you get everything thing you need for your pets health for a flat monthly fee. They also have pet insurance and pet care plans for veterinarians as well.

Now you’re probably wondering why I’m taking about a program that is specific to Australia? Simple. Because this is geographically specific, chances are there will be less competition and more low competition keywords you can use to build high ranking content around.

The program pays 10% commission with a 45 day tracking cookie. Commissions are paid monthly and you do have creatives you can use on your website.

Commission Rate: 10%

Tracking Cookie Duration:  45 days

Commission Payment:  Monthly

Application Process:  https://www.shareasale.com/info/affiliate-signup/

Creatives:  Yes

5) Pet Assure

Pet Assure

Ok, this affiliate opportunity is a little different for a few reason. First, Pet Assure is currently only available as an employee benefit through employers.

So, on their site you can enter your company’s name to see if they are part of this program. Or you can talk to your companies HR department.

And if they are not you can invite your company to offer pet benefits.

And the other thing that makes this program different is Pet Assure is not insurance. And because of that there are no exclusions, everything is covered. Even pre-existing conditions. There is no deductible or forms to fill out. And you won’t be denied any claim for any reason.

Simply show your ID card at a participating veterinarian and receive your discount right away. They also have a lost pet recovery service that’s included with your Pet Assure membership.

Sounds like a fantastic program. But how much can you make as an affiliate?

You earn a 20% commission, with a 45 day cookie window. This affiliate program is managed through Commission Junction. So, you will need to apply to CJ first and then you can apply to the Pet Assure affiliate program.

Commissions payments are paid monthly. Unfortunately, I could not find any mention of creatives being available.

Commission Rate:  20%

Tracking Cookie Duration:  45 days

Commission Payment:  Monthly

Application Process:  https://www.cj.com/join

Creatives:  Not mentioned


As you can see this is a short list. And there’s a good reason for that. Not all pet insurance companies have affiliate programs. While others have discontinued their affiliate programs altogether.

And still other companies had programs but provided very little to no information regarding their program.

But that’s ok, this is still a very lucrative niche. You have one affiliate program paying $100 per lead. And another offering you $80.00. Both great commissions.

Now if you already have a pet website you’ll already a step ahead of many thinking of getting into this niche.

However, if you’re just starting out in this niche there is stiff competition for sure. But don’t be discouraged by that.

Competition is good. Plus, there are plenty of low competition keywords related to pet insurance you can target. And with $100 and $80.00 payouts you can have a very profitable affiliate business.

Sounds great right?

It does if you know where to start and how to go about starting your business and then finding the proper keywords to generate traffic to your website.

But what if you have no idea where to begin? What now?

Well believe it or not you’re in a much better place then you may think. You have access to resources and training that can walk you step by step for building a thriving online affiliate marketing business.

And the best place in my opinion to get the training, tools, and support needed to build a successful affiliate marketing business from the ground up is Wealthy Affiliate.

And you can see everything wealthy affiliate has to offer right here including the steps you’ll follow to build your affiliate business.

I believe in you!

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