Organic Search Ranking Success – 4 Tips
The Foundation Of Organic SEO
It’s a shame that to this day so many people are still looking for that magic bullet when it comes to generating traffic.
And the truth of it is, there is NO magic bullet or secret to generating traffic and proper SEO.
I guess people are hoping for that trick or secret because it’s the basic and what many call boring techniques are the things that most people don’t want to do.
These techniques work today and will work tomorrow and for every year after tomorrow.
Sorry no secret stuff being shared today, just the stuff that works.
1) Research And Use Relevant Keywords
The foundation of generating traffic is using relative keywords. If haven’t spent anytime doing keyword research then you’re not ready to build a business online.
By not doing keyword research means you’re not taking the time to understand your niche (market) and what that market wants.
Tell me if you haven’t spent anytime doing proper keyword research…
- How are you going to know what people are looking for within your niche?
- How are you going to know what keyword phrases people are they using to find your site?
- How are you going to know what keywords to use to generate traffic to your site?
If you don’t know any of this – then you’re dead in the water.
Keywords will build your site, they create posts, pages and even develop the navigation of your site.
I know it can be tedious doing keyword research, but it’s the foundation to your sites and your success.
For the steps for proper keyword research click here.
2) Create Compelling Content
Content does 3 things:
- Content gets people to come to your site
- Content is the reason people stay on your site
- Content is the reason people buy whatever you’re selling
You’re content is there to help, inform and to tell people why your product or service is better and different from everyone else and why people should buy it, and this includes affiliate products and services.
The content you create on your site has to be your best content – hold nothing back, share everything you know.
If you don’t have great content you’re not giving people any reason to stay, and you’re setting it up so the bounce rate on your site will be through the roof.
And you don’t want that, because you’re bounce rate is one of the signals Google follows, which is part of the overall effect on how Google ranks your site.
You got people to your site with your content now take it to the next level and keep them on your site with even more great content.
Of course people aren’t going to read every single word you’ve written, but make sure whatever they read is helpful, informative, engaging and provides the information they need to help sell whatever it is you’re selling.
For the steps for creating compelling and relevant content click here.
3) The Proper Use Of Tags
There are 2 very important tags and 1 none valued tag that you should still use.
You’re absolute most important tag is your Title Tag. It’s the number one signal to the search engines for ranking. This is the link that appears in the SERPS (search engine results page) for your page.
This tag is telling the search engines what your page is about – so make sure it’s a good – no make sure it’s a great one.
So this means your title should include your most relevant keywords. If you’re still not sure how to create a great title tag refer back to step 1.
The next important tag is your H1 tag. Search engines tend to give more weight to the H1 tag over other tags such as h2, h3, h4, h5 and h6 tags.
Because the H1 tag is the heading of your page or post and tells specifically what the page or post is about, while at the same time helping the reader understand what your page or post is about.
The H1 tag should be at the top of your content and include relevant keywords.
My H1 tag for this post is: The Foundation Of Organic SEO – which this post is all about.
The rule of thumb is to only use one H1 tag – if you have more than one change the others to lower level H tags.
On this post all my sub-headings are all lower level H5 tags.
Meta Description Tag
As of 2009 the meta tag has no search engine ranking value anymore. But you still want to use it because it’s the descriptive text that gets shown just below your title in the search results.
Your meta descriptions can be any length, but search engines generally chop descriptions longer than 160 characters.
So it’s best to keep meta descriptions between 150 and 160 characters, and you want to make this description as compelling as you can.
4) Encourage Links (Social Sharing)
Links and social sharing tells the search engines people like what you have and increases your sites authority and you audience, which in turn can increase your sites rank.
So encouraging people to share your content through tweets, likes, re-tweets, Google Plus and even people linking to your site all helps you.
Now getting people to do all this is another story and can be a challenge.
So how can you make it easier for people so they will want to naturally share your what you have? Re-read step 2.
There is no doubt there is plenty more to organic SEO, but following these 4 steps is a solid foundation for getting the traffic and ranking that you desire for your site today, tomorrow and everyday after tomorrow.
I hope you found this helpful – feel free to share this post with your audience, and if you have any questions or comments please leave them below.
I believe in you!!