Marketing Your Site
Marketing is just another word for Traffic.
Because marketing is simply what you do to get traffic to your website.
And we all know that with No traffic to your website – means you have No business.
You could have the best product or service on the planet heck you could have the formula everyone has been looking for – but if no one knows your website exists or knows how to find it – what you have is worthless.
Types Of Marketing / Traffic
You have a lot of different methods you can use to drive traffic to your website, here’s just a few marketing methods you can use.
SEO (Search Engine Optimization)
SEO is the method of optimizing your website so that you can achieve the highest possible ranking in the SERPS – Search Engine Results Page.
The higher your ranking the more exposure you have and the more traffic you can get to your website.
So how do you get high rankings?
There are a few things but the most important factor for get SEO – is Content.
You’ve probably heard this before – Content is King. And it’s very true, but just not any type of content, you need to have fresh, informative and engaging content. This is what Google is looking for.
Also content creates creditably – if Google sees you as a credible authority it will reward you with those high rankings.
However, SEO is an ongoing process, as the search engines change and make updates; the Google Panda and Penguin updates for example. You need to know what these changes are so you can reach and keep your rankings.
The Wealthy Affiliate has a dedicated interactive classroom for SEO and it’s where you can stay up to the minute with what is going on with search engine optimization.
PPC (Pay Per Click)
Just as the name suggests you bid for paid placement of your ad within networks such as Adwords.
Here your ad would be placed on a site within the Adwords network in relation to the keywords you’re targeting (bidding).
PPC is one of the fastest ways to drive traffic to your website – you can send traffic to your site in a matter of hours.
But here’s the catch, PPC has a financial risk to it because you’re paying for clicks. And if you’re not generating a profits from those clicks (conversions) you can burn through a lot of money in a short period of time.
Many people have made the mistake of jumping into PPC before they have starting generating revenue through free methods of marketing.
Using free methods first will give you the opportunity to get a feel for what works and what does not work and you will know where your traffic is coming from and how well it is converting.
Once you know this information you stand a far better chance at success with PPC.
And if you need to make sure to Ask For Help.
Other Marketing / Traffic Methods
– Google Plus (authorship)
– Social Media (facebook / twitter)
– Article marketing
– Ezine Advertising
– Email Marketing
– Local marketing
– Video Marketing
– Word of Mouth
– Blogging (using your site)
– Blog Commenting
– Guest Posting
And many more methods
Where To Start?
Unless you have a huge war chest full of money it’s best to start with free marketing methods.
It’s also best to pick one marketing method first and become a master of that, if you try to many different methods you’ll find you’re not going to be very successful at any of them.
The best free method of generating free organic traffic is with content marketing.
Now writing may seem like a big challenge to many but’s it not. Like anything the more you do it the easier it becomes.
The best advice I could give is when your writing is picture writing to someone you know and write the way you would talk to them.
That’s why picking a niche that you’re interested in or have a passion for is so important. It makes writing so much easy.
Ok so you wrote some content, now what?
Well first and foremost any content (article) you create place it on your site first.
Google wants content and they are looking for fresh content and the more content you have added to your site on a regular basis the more authority your site will gain.
And the more your content will get ranked in the search engines. Which will generate traffic to your site.
You can also submit content to other blogs as a guest writer. This is know as Guest Posting. I have training on Guest Posting here if you want to learn more about that.
Also make sure you share your content through your social channels such as, Facebook, Twitter, Google+ or any of the other social networks that you are associated with.
But with that said….
Always put your content on your site first!!
More Resources For Marketing and Traffic Generation
There is no denying there is a lot to learn and know about marketing and driving traffic to your website. In fact traffic is the lifeblood of your site – I said it once and I’ll say it again – No Traffic – No Business.
If you’re serious about building a profitable long term business (and if you’ve read this far I know you are) a smart business woman/man knows they need resources.
The absolute best resource for learning and staying up to date with the latest marketing / traffic methods is within the Wealthy Affiliate Classrooms.
From Market Research to SEO and everything in between is at your finger tips, with the added benefit of being supported by some of the most successful affiliate marketers on the planet.
And the best part it is absolutely FREE to become a member of our community. Check it out.
I hope you found this post helpful. If so, feel free to share it with your audience, and if you have any questions or comments please leave them below.
I believe in you!!