Is HB Naturals A Scam? Or A Great Opportunity?

HB Naturals

Welcome to my HB Naturals review.

So, is HB Naturals a scam? No, they are not a scam they are a legitimate business offering people a legitimate business opportunity.

Now, just because they have a business opportunity that doesn’t automatically mean it’s going to be the right fit for you. So, in this interview were going to take a look at their products, the founders of the company as well as the compensation plan they have in place.

And after reading this review, I’m confident that you will have a deeper understanding of this business opportunity so you can make a really informed decision as to whether or not this is the right opportunity for you.

Now, before we dive into things you need to know I’m simply here to show you the pros and cons of HB Naturals and give you my personal opinion. What you decide to do after reading my review is up to you.

And with that said, let me first say, good on you for taking the time to do your own research before getting involved with any business opportunity. That alone tells me your serious about finding a legitimate way to make money online.

Disclaimer: I am not a member or an affiliate of HB Naturals. All the information researched for this review is available online within the public domain. This review is my personal opinion and any recommendations/conclusions are my own which you may or may not agree with. What you decide to do after reading my review is up to you. You can see the full disclaimer here for more info.

Alright, let’s see what HB Naturals is all about.

So, What Is HB Naturals?

HB Naturals (Heart & Body Naturals) is headquartered in Kentucky is CBD oil (cannabidiol) multilevel marketing company that was established in 2017 by Ben Scarcella, Paula Scarcella, and Alexandria Brighton.

Paula Scarcella has decades of network marketing experience and is also the founder of Green Organics, LLC which is HB Naturals parent company.

Along with being one of the founders Alexandria Brighton is the woman that formulates HB Naturals products. She has over 30 years experience with natural remedies and is the owner of the Brighton Institute of Botanical Studies.

According to their website HB naturals that the company was launched with one main purpose.

Sharing the synergistic Healing Trilogy products formulated with the healing power of plants provided by our creator.

The Products

If you’re not sure what CBD is, it’s the main active compound that you find in hemp. And unlike THC, CBD won’t get you high. Now, CBD oil products are growing in popularity because of the wide scope of its health and wellness benefits.

And HB Naturals has dozens of CBD oil products. Which you’ll find under the following categories:

CBD & Black Seed

These are their full spectrum hemp derivative oil’s rich in terpenes, Omega-3, Omega-6, and Omega-9 Essential Fatty Acids. Black seed is used to promote health and general well-being and it doesn’t contain any CBD or THC. These products range in price from $29.95 to $179.95.

Coffee & Tea

This is their line of coffee and detox tea. These products range in price from $13.95 to $89.95.


Here you will find different water-soluble minerals that help with regulating your blood sugar levels, magnesium deficiencies as well as pain and sleep lotion. These products range in price from $29.95 to $39.95.


These superfoods are designed to help your body reduce inflammation, improve circulation, increase energy, and improve memory. These products range in price from $29.95 to $59.95. And they also have their mind, body, soul healing trilogy pack for $125.

Personal Care

Here you will find products such as soap, breath spray, firming cream, etc. These products range in price from $8 for the soap up to $32 for the firming cream.

Pet Products

here you will find products such as flea and tick repellent, itch relief, joint pain, arthritis, and hip dysplasia relief, etc. Prices for these products range between $20 and $29.95.

Essential Oils

Here you’ll find a wide range of essential oils and they range in price between $12 and $34.

Weight Loss

Here you will find individual weight loss products as well as bundled boxes in a variety of products for weight loss. The price for individual products range between $27 and $59.95. The price for the product boxes range between $119 and $249.95.

Now, before you jump into this business, I think it’s best that you try the products yourself and see what results you get. Because you have a lot more credibility when you’re trying to sell these products if you’re using the products yourself.

The reason why I recommend you try the products, is that if you’re having really good results with these products you’re going to have a lot more credibility when you’re trying to sell these products because you are a user of the product.

As I can guarantee a sum was going to ask you how the products are working for you. And if you tell them that you’re not using the products then why would anybody buy anything from you if you’re not using the product yourself.

Also keep in mind that products like these have not been evaluated by the FDA. And that’s one thing that HB naturals makes very clear on their website. And they also make it very clear that none of their products are not intended to diagnose, prevent, treat, or cure any disease.

So, How Much Is It To Get Started With HB Naturals?

Unlike other MLM companies that can charge hundreds of dollars to get started with. HB Naturals offers a free membership. And there are no website fees, you get a free replicated website. And there are no annual fees.

How Do You Make Money With HB Naturals?

HB Naturals says they have taken the best of retailing, uni-level pay, forced matrix pay, infinity bonuses & company-wide profit sharing pools to create their compensation plan.

I highly recommend if you’re serious about joining HB naturals that you take the time and read their compensation plan so you know exactly what you have to do in order to make money.

Here’s a simple break down of the 7 different ways you can earn through their compensation plan.

Just a heads up, you must remain active with at least 25 PSV (personal sales volume) every 30 days. And the sales volume that’s in your organization will continue to accumulate until you are eligible for commissions.

Also, there are certain qualifications and requirements that you must meet and maintain when you reach an individual rank in order to earn the bonuses and commissions related to each rank.


You will earn 50% of the Commissionable Volume (CV) on retail orders placed through your free site. You can earn the 50% retail bonus without a personal purchase.

Fast Start Bonus

Earn 20% Fast Start Bonus on all wholesale orders placed by your personally enrolled members during their first 90 days plus qualify to earn on the sales of 2nd and 3rd generation members.

fast start bonus

Star Bonus

You can earn unlimited bonuses every month when you have 100 PV, two (2) 1st generation with 100 PV, four (4) 2nd generation with 100 PV, and eight (8) 3rd generation with 100 PV.

star bonus

Matrix Bonus

Earn up to $1.00 for every 50 CV (commissionable volume) order placed by members in your business, no matter who enrolled them, when you have 25 PV or 50 PV.

matrix bonus

Binary Bonus

Earn 4%, 8%, or 12%, depending on your PV (personal volume), when there is 200 CV (commissionable volume) in one leg and 200 CV in the other.

Binary Bonus

Binary Match Commissions

Earn up to 50% check match of the binary commissions on executive consultants in your enrollment tree, up to 7 generations deep.

Binary Match Commissions

Rank Advancement Bonus

Earn up to $190,000 in rank advancement bonuses. Below are the rank requirements.

rank requirements


Now if you’re like me I find MLM compensation plans pretty confusing. And HB Naturals compensation plan is no different. And with all these goofy terms like binary, dynamic compression, power leg no wonder it is.

But the reality is breaks down to 2 ways of making money.

  1. Retail the products
  2. Recruit people into your downline

It’s no more complicated than that. Sell and recruit. Again, here’s the link to their compensation plan, be sure to read it if you’re thinking of working with this company.

So, Can You Expect To Make Money With HB Naturals?

As with all multilevel marketing businesses there is the opportunity to make money. But again, the big question is will you make money?

Well, I did find HB naturals 2020 income disclosure statement. Now in that income disclosure statement they state that 86% of their member accounts are just customers. And they have no interest being involved with the business.

And then goes on to state that only 1.6% of their members are consultants. Now this statement shows really wide incomes and really doesn’t give you solid information on what the average consultant is earning over a one-year period.

Now out of that 1.6% of consultants that are working this business here’s how it breaks down when it comes to the percentages of people at individual ranks.

  • 3.55% are at the executive rank
  • 2.73% are at the bronze executive rank
  • 1% are at the silver executive rank
  • .7% are at the gold executive rank
  • 1.2% are at the platinum executive rank
  • .98% at the pearl directors
  • .82% are sapphire directors
  • .67% are ruby directors
  • .5% are emerald directors
  • .25% are diamond ambassadors

As you can see the percentages of achieving a rank where you’re making money is really low. And it’s not until you get to the silver executive rank where only 1% of people at that rank can be considered earning a full-time income.

Here’s a link to their income disclosure statement and I really want you to take a look at these numbers.

While they may look impressive in regards to this income disclosure statement showing that some people achieved rank status in as little as a month the reality is the majority of people are not going to see any of these ranks or make any money.

The truth of the matter is that 99% of people that get involved with the multilevel marketing company will lose money.

Consumer Awareness Institute
Consumer Awareness Institute

What I Like About HB Naturals

#1) Wide Range Of Products

HB Naturals has a wide range of products to choose from. And because of that this will give you the opportunity to grow a larger customer base.

#2) Free Membership

Unlike other multilevel marketing companies that charge hundreds of dollars to get started. With HB it’s not going to cost you a penny to get going.

#3) 60-Day Moneyback Guarantee

Some people may find that their products don’t meet their expectations. And HB naturals knows that. And this is why they offer a 60-day money back guarantee from the date of purchase.

#4) Growing Market

The CBD market is growing every year. And because of that this niche has a lot of potential.

#5) Transparency

They are fully transparent when it comes to their compensation plan as well as providing an income disclosure statement. And because of that it allows you to make a very informed decision as to whether or not you want to get involved with this company.

#6) Auto Delivery Members Rewards Program 

Auto delivery is optional. But if you and your customers are enjoying the products and you know that you will be using a month after month. You can go on the auto delivery program and have your products delivered to you automatically.

Now by being on the auto delivery program this allows you to save and earn money through their members rewards program. And the longer you stay on their program the more reward points you will earn.

members rewards program

What I Didn’t Like About HB Naturals

#1) Expensive Products

HB Naturals products are more expensive than similar products that you can find on the open market offering the same results.

#2) Limited Prospects

Even though the CBD market is growing year after year. The vast majority of people don’t understand CBD. And therefore are very skeptical when it comes to these type of products.

And because of that you’re going find you have a very narrow market in which to sell your products. You’re also going to have to educate a lot of people if you want to grow your customer base.

#3) This Is An MLM

HB Naturals business model is based on multilevel marketing. And while that business model works really well for the company itself. It does not work very well for the consultants.

The success rate in multilevel marketing ridiculously low. Very few people that get involved with multilevel marketing will not make any significant money.

#4) Recruiting

While it’s true you can make money just retelling the products. If you want any chance of making the big money that they promote through their compensation plan you’re going to have to start recruiting people on a regular basis.

So, this means not only are you going to have to sell the product you’re going to have to continually sell people on the idea of getting involved with this business. So you must be prepared to become a serial recruiter.

My Final Opinion Of HB Naturals

There’s no denying that HB naturals has a legitimate business opportunity. They have a wide range of products and from what I can see these products are of high quality.

Now, for the right person that understand CBD and understands what’s involved when trying to build a business through multilevel marketing this could be a highly successful business.

And, if you think you have the network marketing and sales skills required to be successful in multilevel marketing, then by all means get involved with this business. And I wish you nothing but success.

Personally, I love the CBD niche because of the potential that it has. Especially as this industry keeps expanding in more and more people understand the potential benefits of CBD.

But I also know I don’t have to join a multilevel marketing company to take advantage of this niche.

I could simply become an affiliate marketer (for free) for one of the many CBD companies out there.

And the advantage of becoming an affiliate marketer is that as an affiliate marketer I’m not bound to the requirements and qualifications of the company in order to earn money. I make commissions by simply referring people to the CBD company that I’m an affiliate with.

And as an affiliate marketer I don’t have to recruit anybody or become a salesperson to build my business. Plus, unlike joining an MLM company as an affiliate marketer I have 100% control and ownership of my business.

Another advantage of being affiliate marketer is that maybe you’re not into CBD. That’s okay. You can build a thriving affiliate marketing business around any hobby or passion that you have.

Maybe you’re into remote control cars, kites, dogs, scrapbooking, gaming, clothing, design, etc. My point is it makes absolutely no difference what your hobby or passion is you can turn it into a full-time online income as an affiliate marketer.

Now, I don’t know if you’ve heard of affiliate marketing or even how it works. And that’s okay. You do have access to one of the top resources when it comes to understanding how to build a thriving online affiliate marketing business.

And that resource is Wealthy Affiliate.

Since 2005 wealthy affiliate has been providing people all the tools, resources, training, and personal one-on-one support for anybody that wants to build an online affiliate marketing business.

And the cool thing is, you can see everything that wealthy affiliate has to offer you absolutely free.

I hope you found this review helpful and I hope I answered any questions you may have had about HB Naturals and its business opportunity.

Of course, if you have any questions or comments please feel free to leave them below and I’ll get back to you right away.

And if you did find this review helpful and enjoyed it please feel free to share it with your audience. And as always anytime you need a hand don’t hesitate Emailing Me anytime.

I believe in you!!

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