How To Pick A Good Domain Name – 7 Tips
Other than the design of your website picking a good domain name is right at the top of your to do list.
However it’s getting a littler bit harder to find that iconic domain name, but not impossible.
So to help you out I’ve put together some tips you should keep in mind when choosing a domain name, they are in no particular order.
1) Think Branding
When deciding on a domain name I always think of how can this be brandable. I’m not picking a name just to sound cleaver (which is ok) but how can I brand this domain.
So how can you brand your own product or service. Or if you’re like me an affiliate marketer how can your site be branded according to the market/niche you’re in as an affiliate marketer. The goal here is to try and tie your brand to your domain name.
You want a name people will remember.
2) Go For .Com
The .Com is the most popular top level domain there is and the one you want to ultimately have, not because it’s the only choice you do have but because it’s the go to extension people think of first.
However that being said it can be harder to get the domain name you’re after, but as I said before not impossible. Meaning you may start with one idea which can spawn another idea that can lead you to a great .Com.
The only time you should consider a country specific domain extension is if you’re targeting places like the UK which have “.co.uk”
Don’t worry the following tips will help find that perfect domain name.
3) Keep It Short
You want your name to be short and catchy and easy to spell. I always shoot for a domain names that is 3 words or less.
What else can I say – keep it short and sweet.
4) No Hyphens
You may be tempted to use a hyphen because the perfect domain name you want has been taken and you think this is a good way around it.
Well actually hyphens in a domain name is a all around bad idea. Hyphens make your domain name sound very choppy and are hard for people to connect with.
Think about how it – how does this sound?
Hi my name is Leo and my domain is remote control hyphen cars.com
5) Don’t Worry About Keywords In Your Domain Name
Many years ago having an exact keyword domain name had value and did help with a sites rankings in the serp’s. But today not so much.
Sure it’s still one of the many signals Google uses for ranking a site but it’s way down on the list. Content is the main signal.
If you can get your domain with your keyword(s) – that’s great – but if you can’t don’t worry about it.
6) Avoid Being Similar
You want to be sure you don’t choose a name that is similar to a competing domain name – and you certainly don’t want to violate someone’s trademark or copyrights.
So for example having a domain name like AmazonSecrets.com is a really bad idea.
It may sound great but you’re violating Amazons trademark and copyrights, and you can be sure you’ll be hearing from them – and not in a good way.
7) Creative Is Good
Many single word domain names are taken so you may need to create one of your own. This can be done by combining two words together such as “YouTube” or even blending two words together like “MicroSoft” or “Vworker”.
Or you can create your own word and really stand out, such as the company “Wistia” or do what this company did a rearrange the letters in the word “movie” and call their company “Vimeo”.
The great thing about creating a name no matter what method you use, it allows you to create a completely unique entity and gives you the ability to create a very distinctive branding strategy.
Enjoy The Process
Remember like anything finding a great domain name is a process and chances are you won’t get your first choice but don’t get discouraged.
And don’t over think things if you do you’ll just end up driving yourself crazy – just let it happen. Some of the best domain names I have come to me when I’ve been doing something else and not thinking of a domain name.
So don’t worry, you’ll find a great domain name to represent you and your site.
Here’s a great resource from Mashable that will help you brainstorm domain ideas.
I hope you found this helpful – feel free to share this post with your audience, and if you have any questions or comments please leave them below.
I believe in you!!