How To Find Content For Your Website – Here’s 9 Ways
One of the challenges of content marketing is how to find content for your website so you can continually create new content.
Unlike writing for a news site where you can write about anything, where one day you’re writing about adopting a vegan diet and the next day you’re writing about global warming.
You need to create content that is specific to your audience, so you have to stay within a certain topic range. So for me since I’m all about making money online and using affiliate marketing to do that I have to stay in my lane when it comes to the content I have on my site.
And just like you there are times when I stare at a blinking cursor and have no clue what I’m going to write about.
So today I want to share 9 ways how to find content when I have those “holy crap what am I going to write about” days.
1) Curated Content
Wikipedia’s defination of content curation is:
The process of gathering information relevant to a particular topic or area of interest.
Simply put you find a topic related to your niche and you gather information from other sources about that topic and present it in a meaningful and organized manor (list).
The great thing about curated content is your topics are pretty much unlimited. I found a great post on Hubspot on how to create a curated blog post and it includes 5 templates you can use.
Now make sure the information you gather has REAL value to your audience, just don’t put together a bunch of crap.
2) Offer Guest Posting
Guest posting is a great way to add content to your website as well as build traffic to your site. I’ve had several guest posters here on my site as well as being a guest poster on other sites.
Now when it comes to having guest posters you have to be very picky, you don’t want to accept just anyone. Neil Patel did a fantastic article on the 7 rules you should follow when accepting guest posters.
I recommend you give that a read before accepting any guest posters.
If you have the money you can always outsource your content and pay someone to write your content for you.
You would be surprised at how many content marketers outsource their content. I’ve done it myself. There are plenty of places you can find writers. The one thing I will say is finding a good writer can be a challenge so you will go through a few until you find one that fits your needs.
The fact of the matter is there are more shitty writers then good writers. Places I recommend are Textbroker or Upwork. Prices depend on the quality your after and the length of the article.
And I would definitely avoid places like Fiverr. This is from experience. When I first outsourced for content I went to Fiverr, so many writers offering to write content for a little as $5. I should have known better but I gave it a shot anyway. WOW was that a mistake.
That was my experience, but if you try it and you find a writer that can speak and write in english let me know – LOL.
4) Google Alerts
This is one of those tools that a lot of people are not utilizing. And it’s such as easy way to track any topic on the web and use that for content ideas and resources and cool thing is delivered right into your inbox.
And you can set up an alert for anything. And you can set up as many different alerts as you want.
Interested in Connor McDavid from the oilers hockey team (how can you tell I’m Canadian). Then set up an alert for Connor McDavid and Google alerts will scour the web for any mentions of Connor McDavid and deliver them to you.
Setting up Google Alerts is super easy. Simply go to Google Alerts and in the top box enter the topic you want to follow and then you can change your settings under the Show Options. You can change:
- How often you get notifications
- The types of sites you’ll see
- Your language
- The part of the world you want info from
- How many results you want to see
- What accounts get the alert
Now click Create Alert and you’re good to go. Anytime Google finds matching results of your alerts you’ll be notified.
5) Product/Service Reviews
I’ve done a ton of reviews and still do. Every market (niche) has products and services, so find a product or service within your niche and give it your review. Talk about the good and the bad, what you liked and what you didn’t like.
There are websites that all they do is reviews, and by doing so they also generate a lot of traffic to their websites, because you’re creating content not only to provide valuable information but to generate traffic to your website.
If you plan on doing a lot of reviews it’s best to set up a template that you can follow, it’s a real time saver. Plus it makes creating your review a lot easier.
Because I am in the make money niche I have no trouble finding product to review – most of which end up being scam products about how to make money online. So I have my review template and I simply fill in the blanks.
Here’s what my review template looks like (remember this is geared towards make money online scam products). You can see what a full review looks like here.
Name: Product Name
Overall Rank: 0 out of 5
A general overview of the product or service
Who is (name of product) For?
Information regarding “who” the audience the product is targeted at and who will benefit from the product
How The Product/Service Works
Go into great detail of how the product or service works
Description of the pricing, the levels of pricing, upsells, down sells, etc
Tools & Training
Information about the tools and training here.
The support offered with the product. Is there a community, forum, personal support, do the owners support it.
What I Liked
Point form of likes
What I didn’t Like
Point form of dislikes
My Final Opinion of (product/service name)
Summery – The Product/Service at a Glance
Name: Product/service name
Overall Scam Rank: 0 out of 5
6) PLR Products (private label rights)
If you have not heard of PLR products these can be a good source for content. When PLR products are created and then sold the author gives up the rights to the product. Meaning it becomes yours.
So you can do what you want with the content. You can edit them, put your name on them, put them together and create an eBook and sell it, add it to a membership site and of course you can use them as content on your website.
Now the one cardinal rule of using PLR products is you never want to use the product as it’s giving to you. You MUST make the product your own.
If you don’t your content is not going to be 100% original, remember you’re not the only person that this content is being sold to and you want to avoid any duplicate content issues.
So this means taking the time to put your personal touch and personality into the content, so you need to completely rewrite the content in your own words.
Now you’re probably saying well why spend the money to buy PLR content when I can just create it myself? Great question, but here’s the thing often times it’s a lot easier to re-write something than to write it from scratch.
Now like anything you need to do your research when sourcing out PLR products (content). So I’ve saved you some time. Nicole Dean is known for top notch PLR products (content) here’s a link to her site and you’ll find the 3 PLR sites she owns as well as her recommendations of other PLR resources.
7) Tell Your Story
As you’re building your online business you’re going to have successes and failures, so share those with your audience.
Give people a step by step account of how you succeeded at something or how you got to where you are today. Try and avoid bragging when doing this, that turns people off real fast. And you can keep sharing your successes you learn as you continue to build your business.
I think sharing your failures is one of the best ways you can not only create content but serve your audience by helping them avoid the same mistakes. Yep you’re putting yourself out there, but the one of the things with content is to connect with your reader.
And there’s no better way to connect with your reader then telling your story.
8) The Book Store
Here in Canada we have book stores called Chapters and as luck would have it there is also a Starbucks attached to the book store.
So when I need inspiration I can kill 2 birds with 1 stone. I can get out of the house and get a coffee and I can hit the magazine isle in Chapters and browse all the magazines related to my niche and get some great content ideas and even the content itself.
Just like PLR content I can buy a magazine and completely re-write the content from the magazine and put it on my site. I’m such a smarty pants.
Another resource in the book store is all those Dummy Books. If you’re in a niche that a Dummy Book has been written you have a great resource for content ideas and re-writable content.
9) Case Study
You can do a case study on something you’ve done and share the steps you used to get the results you did or you can do a case study on someone else.
So let’s say you want to do a case study on someone else, you can talk about why you like them and what they are doing right and how people can learn from what they are doing.
I’ve done case studies on other people as well as on myself. Here’s a case study on how I generated over $50,000 of extra income with one of my other niche websites in 2015 using free traffic from YouTube.
If you need help outlining a case study Kissmetrics has a great 8 point outline that you can follow.
So there’s the 9 ways I use to jump start the old brain pan when I need ideas and resources for content.
I hope you found this information useful. If so feel free to share this post with your audience, and if you have any questions or comments please leave them below.