How To Create Content For Your Website – Doing It Right
You’ve heard it a million times “content is king”.
But just not any old content is king.
High quality informative engaging content is what’s king.
And it’s this type (level) of content that will be the driving force that generates traffic to your website.
A website that provides this level of content will be always be rewarded by Google. Sites like these are known as Authority Sites.
So today I want to share with you what you need the steps if you will, in order to create high quality content and have your site become an authority site not only in the eyes of the search engines but in the eyes of your niche.
As a website owner you must remember you’re creating content for people NOT for the search engines.
It’s people that are coming to your site, it’s people reading your content. People are going to be engaged on your site.
People will be sharing what they have found on your site through social media. It’s people that you’re building trust with and building your brand with.
And these same people are purchasing products and services because of your recommendations.
So many website owners fail to remember this and they dehumanize their sites and they wonder why their site never grows and succeeds.
So ALWAYS remember your site is for people first not the search engines. Yes there are things you need to do (SEO) but not at the cost of creating less value for your visitors.
So always make sure your content is interesting, has real value, relevant and is focused on your visitor.
A Concerted Effort
Quality content takes work. It takes effort and time. So don’t just bang out any old content. You need to research the topics you’re going to be writing about.
That’s why building your business in a niche that you’re passionate about makes researching and creating content so much easier. If you’re digging the topic you’ll create much better content.
Plus your content is a reflection of you, so use your content to create your brand – be original. Stand out from the crowd, be candid and don’t be afraid to be opinionated.
Remember you’re creating an experience – you want your site to be remembered and to become the go to authority within your niche.
And that’s never going to happen if you create half assed content.
Getting Ranked In The SERPS
It’s your ranked content that’s going to generate that all important traffic to your site.
And when I say ranked I mean your goal is to be on the first page and the first spot of the search engines.
I always shoot for first place but I do consider it a win if I’m in the top 3 of the SERPS. Search Engine Results Page
Now I’m not going to go into keyword research here, but it’s important that you do your keyword research in order for your content to get ranked high in the SERPS.
If you want to learn more about how to do proper keyword research click here.
With the recent and I’m sure future updates to Google’s algorithm you want to focus your content creation for your site not places like article directories, blog networks and such.
These places have lost all their power and many have been seriously de-ranked. Not to mention the backlinks from these places can be harmful and can harm your sites ranking. So it’s not worth your time or energy.
With that said I should mention that doing guest posting on a high value websites is still a good traffic strategy. I have training about Guest Posting here.
So remember this:
The Content That You Create Always Goes On Your Site First!!
After you’ve done your keyword research and have discovered the low hanging fruit (keywords easy to rank for) you’re going to take this information and create content around it.
Whether you’re creating a Post or a Page you want to use your keyword phrase as your title and then in the first paragraph of your content and after that just right naturally.
Sorry write some kick ass top notch content naturally!!
After you’ve created your content and posted it on your website make sure you share it through your social networks such as Facebook, Google Plus, Twitter and so on. You want to get this great content out to your audience.
Doing this also gives your social audience the opportunity to share your content with their social audience.
Also you can get your content indexed even faster on Google using the Fetch Tool inside google webmaster tools.
I did a post on the exact steps of how to use the fetch tool – you can read that post here.
Writing With A Purpose
When you create your content you must have a goal in mind. Meaning what is your intent with this content other than providing valuable information to the reader?
What action do you want the reader to take?
You don’t want people to just come to your site and read your content and then leave. So within your content you want to have subtle calls to action.
Now these calls to action could be to sign up for your newsletter, take a survey or be an affiliate link in relation to the subject matter of the content.
Many times you can use a comparison reference to something or point the reader to another resource on your site to cause the wanted action.
One thing to remember with these subtle calls to action. They MUST be naturally written within your content. Meaning they must tie into the content and be very relevant to the content.
And the best way to do that is to use your text within your content as the link for the call to action.
As you can see in the image below I have set a very subtle link within my content. I have also done so within this content.
One thing to remember Google does not like content filled with a lot of out bound affiliate links.
Now it’s not that you can’t do it but it’s better to link your content to other relevant pilliar pages within your site whenever possible and have your affiliate link(s) on that page.
By doing this you’re telling Google that your other content is valuable, and you are creating a natural internal linking strategy. Google will see this and reward you with better indexing, rankings and credibility.
Also linking to a page that goes into greater detail about whatever it is you referenced will increase the chances of conversions (revenue).
So for example;
I’m a member of the Wealthy Affiliate and if I was writing content and within that content I made a reference or comparison to the Wealthy Affiliate.
I would link to the review I have done about the Wealthy Affiliate that’s on my site, not directly to the Wealthy Affiliate site.
Also when possible link to an authority site that supports your content. For example you could like to Wikipedia, another authority site within your niche or even a news site.
Internal linking works in your favor in two ways. Google likes it and I’ve provided more information to my visitor. Win-Win.
Use Of Images
Images are important, they provide a break from just one big block of content and gives our brains a chance to reset.
Plus images can convey more information faster. You’ve heard the saying “A picture is worth a thousands words”
The best place to have your images is to the right of your content like you see here on this page. The reason is we rely on the left margin to be our anchor – it’s a place we can return to with our eye.
You never want to break the left margin with images – if you do the eye path is interrupted along with the readers train of thought and you don’t want to lose the readers attention.
You can place images in the middle of my copy. I’ve done that simply because that’s the only place it can go because of the image size. And when I do use an image in this way I usually place a caption included within the image.
The reason you want to have a caption is studies have shown that a caption get’s read on average 300% more than the copy body itself. So why not take advantage of that?
An image without relevance or being on target are a complete waste of space.
If your images have no relevance they can distract the reader or even worse give the reader the wrong impression which may make them feel misled or deceived.
The best images provide either story appeal or images that demonstrate.
- An image that adds story appeal is an image that helps the reader understand the story behind it.
- An image that demonstrates is an image that’s demonstrating something you’ve said in the copy.
And use your images sparingly – more is not better.
As you can see I have only used 4 images on this entire page.
Ask For Comments
At the end of every post/page it’s a good idea to ask for comments, questions or share experiences.
You want to get a dialogue going, you want to encourage engagement from your readers. Also Google loves content that has engaged people. So it’s a win/win – your readers win and you win.
You’re not Hemingway so don’t try and write like him. Be yourself – write the way you would talk.
And remember, like anything, the more and more you do it the more natural and easy it becomes.
The 3 main search engines Google, Bing and Yahoo are responsible for 98% of the searches online and they are constantly craving high quality content.
It’s not real rocket science – Great content leads to Rankings in the search engines and ranking leads to Traffic and that traffic leads to Revenue.
So go give the search engines what they want “Quality Content” and they will give you what you want “Traffic”.
I hope you found this information helpful. If so, feel free to share it with your audience, and if you have any questions or comments please leave them below.
I believe in you!!