Are You Thinking About Your Above Fold Web Design?
First off – What is above fold?
Once your website loads, above fold or the “first fold” is everything that appears on the computer screen without someone having to scroll down your website.
The first fold of your web site is the most valuable piece of real estate you have on your site, so you need to use it wisely.
You’ve have probably heard this from a real estate agent; “Curb Appeal”. That’s what the first fold is, the curb appeal of your website.
So just like the curb appeal of a house, if the front of a house looks like a junkyard – would you want to look inside?
Doubtful, and the same applies to your site.
And the junk on your website in the first fold that can turn people away and not want to enter your site could be things like:
- Banner ads
- Wordy mission statements
- Flashing graphics
- Spinning graphics
Or other elements that distract from what your site is about.
3 Must Have Elements Above The Fold
Remember you only have a few seconds to grab your visitors’ attention before they decide to stay or leave your site forever.
And unlike the real world where people have to get in their car and drive to your competition, your competition is only one mouse click away.
So it all starts with….
1) Your Headline
Your headline is like a billboard you would see when driving down the road. It’s there to grab your attention.
And because you’re whizzing by at 60 miles an hour those billboards have to convey their message quickly.
And just like that billboard on the roadside, when a visitor lands on your site your headline must grab your visitors attention and get your message across to them quickly.
Your headline should be at the top of your page in a larger then standard font size and has to clearly state the BIGGEST benefit your site has to offer.
Forget fancy graphics, logos, flashing banners and all that other fluff. A strong powerful headline is what’s important.
Make Sure To Shoot With Your Biggest Gun
What’s the BIGGEST benefit your site has to offer any visitor?
Mine is I’ll show you how to build a thriving business online.
So what does your site offer?
- Save people time
- Save people money
- Make people money
- Make their lives easier
- Make them feel better
- Help them look better
- Provide a specific service
People always ask themselves:
- “What’s In It For Me?”
- “How Can This Help Me?”
Answer these questions and you’ve found your biggest benefit. And once you’ve identified your biggest benefit, that’s what you put in your headline.
2) Your Opt In Form (offer)
Your optin form is how you capture people’s contact information and build your mailing list. Which you should be doing at all times.
The fact is not everyone is going to buy your product or service on their first visit to your site.
So it’s very important you try to get their contact information so you can stay in touch with them, and keep them up to date with any specials or changes to your site.
So you don’t want your opt-in offer below the fold or buried on another page. You’ll find most optin forms are located at the top of the side bar of a website above the fold.
I also suggest if you’re using a popup optin forum you may consider testing your site not using this style of optin.
Research has shown that most people have become not only annoyed with these style of optin forums, but they have become blind to the effect of the optin and usually just close the popup.
Every site is different and like I said it’s something you may or may not want to test.
3) Navigating Your Site
According market research, more then 30% of all web site sales are lost because the visitor cannot find what they are looking for.
Therefore, it only makes sense to make sure your site’s navigation is easy and user friendly.
You certainly don’t want to spend all the time and energy building your website just to have if fail because people can’t find what they’re looking for.
As soon as your page loads people should be able to see your main navigation with out scrolling or spending any time looking for it. Plus, it should be in the same place on every page of your site.
Most website designs place their navigation buttons along the top of their site or just below the header of the site.
Because it’s very easy to see and find.
Now this all sounds easy enough, but many website owners do just the opposite. They drive their visitors (potential customers) away from their site because they have missed one or all of the above fold web design elements.
So don’t be like the other websites owners. Make sure to build your site so it’s crisp, clean and on target with your audience.
You want to build a site so at a glance people know what your site is all about and what it has to offer.
I hope you found this post helpful. If so, feel free to share this post with your audience, and if you have any questions or comments please leave them below.
I believe in you!