Are PLR Articles A Good Idea? Only If Used Correctly

Are PLR Articles A Good Idea

So, are PLR articles a good idea when it comes to using them for content on your website?

Well, that’s what we’re going to get into today. Now I have used PLR products but not for content on my websites. And I’ll get into the way I use PLR later in this post. As well as other things you can use PLR for.

But first…

What Are PLR Articles?

PLR stands for Private Label Rights. These are articles that have been written by someone and are now selling the intellectual property license (rights) to that content to whoever wants to buy them.

And once you’ve bought this PLR content it’s yours to use. You can edit the content, personalize the content and call it your own, change the font, etc.

Now articles are probably the most well-known type of PLR. But there are other types of PLR such as:

  • eBooks
  • Videos
  • Online Courses
  • Graphics
  • Audio
  • Software

Now there is a right way and wrong way to use PLR.

Why You Don’t Want To Use PLR Articles As Is

The whole point of having great content on your website is to get it ranked in the search engines thus driving traffic to your website.

And that all starts with keyword research and then crafting helpful, engaging content around that research.

Now if you’re planning on using PLR content you NEVER want to use the content you buy as is. Meaning just copying and pasting it as a post on your website.

Put aside that most PLR content is average at best, offers no real quality, and definitely is not authoritative all of which should be reason enough not to use PLR right out of the gate.

The BIGGEST reason you never what to use PLR as is, is because it will never see any ranking in the search engines because it’s duplicate content.

So What Is Duplicate Content?

Duplicate Content

Duplicate content is when a significant portion of the content or really similar or identical content is found in more than one place on the internet.

And that “one place” is defined as a unique URL website address.

And since you’re buying PLR articles others who have bought the same articles you have, may be using them as is.

So it’s reasonable to say that the same content is going to be found in more than one place on the internet.

Now when it comes to duplicate content it’s said that 25% – 30% of the internet is duplicate content. And that makes sense when you consider things like product descriptions, people quoting a paragraph of a blog, etc.

The problem for search engines is when there is similar content in more than one place on the internet it can be difficult for search engines to determine which piece of content is the most relevant to a search query.

You see when Google finds duplicate content it will group all that content and treat it as one piece of content. It then chooses which piece of content to show in the search results and filters out the duplicate pages.

And because of that, the PLR content you bought will not achieve the search results that it should.

And if Google determines that a site is using a lot of duplicate content in a manipulative way – your site can be penalized. And if that happens your site will drop in the SERPs.

But all is not lost.

PLR Articles Do Have A Benefit If Used Correctly

PLR articles (content) have plenty of benefits.

  • It’s inexpensive
  • Great for content ideas
  • Speeds up the content creation process
  • Great for brainstorming & research
  • Eliminates writer’s block
  • Helps maintain your writing schedule
  • Gives you a great starting point

Before You Use Your PLR Content

If you decide to buy some PLR articles you MUST customize the content to avoid it being considered duplicate content.

So that means you need to re-write the content.

Now some people say at least 75% of the content should be rewritten. Well if that’s the case you might as well just re-write the whole thing.

And doing that is really not that hard. Simply read each paragraph and re-write it in your own words.

What To Look For In A PLR Provider

There are plenty of places you can buy PLR content and just like anything you can buy. When it comes to PLR, not all PLR content is created equal.

So you want to be sure you’re buying your PLR from a reputable source.

They Offer A Money-Back Guarantee

Offering a money-back guarantee shows that the provider stands behind its product. So much so that if you’re not satisfied you can get a refund.

Check For Testimonials

If a PLR provider has great offers then they have happy customers and they want you to know it. So a reputable PLR provider will have testimonials.

You can also search for reviews regarding the company through Google.

Look For Variety

You want a PLR provider to have a variety of products. Not only can you find content suited to your niche you can also use niche-related content.

For example, if you have an MMO (make money online) blog you could also have content such as Motivation and Goal Setting.


Most reputable PRL provides will have samples of the products they offer. And if you don’t see any don’t be shy about asking for some. You are after all about to spend some money it only makes sense to see what you’re paying for.

PLR Providers

Now I’ve used PLR but not for content. I will include PLR products as a free lead magnet as part of my PPC campaigns.

Now the primary PLR provider I use is Here you will find PLR courses, presentations, reports, ebooks, products, and coaching programs, plus an abundance of tools.

All of which you can use as I do for a lead magnet. And of course, they can be used for articles, blog posts, emails, infographics, handouts, membership sites, etc.

You start by opening a free account. This gives you a few 2 credits each month. Or you can pay as you go as well as have the option for a monthly membership.

Note: focuses on health and life coaches’ needs.

Other PLR Providers I’ve Used

PLR Database

Here you’ll find 26,437 licensed done-for-you products. With popular products being: Business, Marketing, Affiliate Marketing, Psychology, and WordPress.

In Digital Works

You’ll find 12,590+ products that you can sell as well as over 200,000 PLR articles. They also offer 10GB of hosting, eCover creator software, and landing page software.

You can start for free and doing so gives you access to 200 free PLR products you can sell right now. Or you can purchase one of the paid options.

In Digital Works

PLR Products

PLR products are probably the best in terms of quality. And when you’re using PLR as a jumping-off point for your content it’s always best to start with quality PLR.

Now unlike the other PLR resources I mentioned, PLR products do not have free offers nor do they have a membership. All of their products are for purchase only.

PLR products

Other Uses For PLR

Now I know we have been talking about using PLR as a content resource for your website.

But PLR can be used for many other things too. And without having to change anything. Just put your name on it and you’re good to go.

You can use quality PLR for:

  • Your email list
  • As a lead magnet
  • A free bonus
  • Webinars
  • Social posts
  • Membership sites
  • Live events
  • Podcasts
  • And so much more

Alright, That’s It

Let me share something that you may not realize. You’ve probably heard of AI writing software that can create content with a push of a button.

Take Jasper AI as an example. Jasper’s software has read something like 10% of the internet. And when you use tools like that guess what it does?

When you ask it to write content it is taking what it has learned (read) from the internet and is re-writing it to create new content.

Sure it can create content faster but it does come at a cost. For example, Jasper costs on average $99 per month to use.

Now don’t get me wrong Jasper is an amazing tool and in fact, it’s a tool I’m looking at using.

But if that’s not a monthly expense you want to incur, PLR is a great alternative and much cheaper. You just have to invest a little more of your time to make the content original.

It’s also cheaper than hiring a writer to create one piece of content for you. You could spend the same money and get 5 or 10 PLR articles you can use.

Now I know there are many people that frown on using PLR. But when used correctly as I’ve outlined here. PLR can be a real-time saver when it comes to your content creation.

I hope you found this post helpful. And of course, if you have any questions or comments please leave them below.

I believe in you!

Leave a Comment